Business, Web and Digital Marketing

As a Web Development Company and an online platform expert, we can say now days running a business has been divided into two main verticals

 – Traditional or offline 

 – Online platform

 Still Traditional business methodology is leading the market in retail business and no sooner will change. Offline market normally works on trust and personal bonding between business owner and the customer.  Some time this bonding is too close that even commercial terms can be refabricated for particular customer.  

On the other side E-commerce business module is completely different from traditional methodology. It does not work on personal bonding instead solely runs on trust and services of the service provider. Here Service provider comes in between Customer and Vendor as a mediator. 

Now the thing comes What is Digital Marketing which has become the first choice of the business fraternity to boost their business, no meaning it is an Offline entity or an Online one.

Though Digital marketing is comparatively a new concept but has become very important in the business domain. Now days everyone has a mobile in hand and any product is just few clicks away.  Not every business can afford to run an advertisement on most popular medium of running advertisement i.e. Television and Newspapers.  Digital Marketing however gives everyone tools to manage and run Ads on digital platform like Search engines, YouTube, Facebook etc. Digital marketing will provide you with new customers and establish more faith in our existing customers.

Web with RAYS and TARANG

Digital Marketing Company

RAYS and TARANG does not believe in giving what customer wants but give a solution focusing it's future needs and in defined budget. After all we are the experts not the customer.

For a business to grow, a web presence is a must.  This is the reason web development market is  booming a lot. 

RAYS and TARANG, a web development company,  has a good team to deal with all key focus areas of web development, the Design, The Content and finally development. ON Page SEO is the key focus area while preparing content writing and then designing the UI. 

RAYS and TARANG has expertise in designing Static web platform for the business which just want to showcase their information, their journey, their products and many more on public domain to pitch the sales funnel and get leads.

E-commerce is the platform that gives the sellers the #POWER to sale their products without meeting the customer directly. It also breaks geographical limitations between seller and customer. If you are the one who also want to sale to a customer 1000s Kms away from you then RAYS and TARANG is there to help you in meeting your dreams and witnessing the exponential growth in your business.

Digital Marketing what - why - how

Web creation company in Kashipur

RAYS and TARANG always focus on forming the content strategy before moving on the canvas to draw. 

What is Content Writing

"Writing isn't about using big words to impress. It's about using simple words in an impressive way." - Sierra Bailey

Content is the most promising and creative aspect of any written communication.  Content on the site is the soul of any website. It is a reflection of your business. Precise and sharp content is the key of future growth. We have a good team of content writers who can give pleasant soul to your words. Our focus is always on User engagement.

Guiding someone to get on the site is not a big deal but giving him / her comfort in understanding the business,  business module, business strategy, products portfolio, if complex or confusing,  is something like  suicidal attempt. 

What is Search Engine Optimization

“Google only loves you when everyone else loves you first.” – Wendy Piersall

The Answer is – Search Engine Optimization is the process of increasing number of quality visitors on selected website for which SEO activity is being conducted. It is being achieved by increasing the display ranking on Google’s Search Engine Result Page or SERP, based on google algorithm search results

In today’s environment access to the smart phone has become very easy. In every hand minimum one smart phone is there. Internet has become very cheap resulting use of data has been shoot-up to multifold. 

For every thing we have become dependent on Google search as it is an effective and reliable source of information. This has increased competition for displaying business name and information on higher rank in search page.

 The focus of  any good web development company remains on whenever there is a search for any product or service, the name of the client’s business entity should be among the first few results, google displays. It improvs the chances of choosing client’s service/product rather than its competitor. RAYS and TARANG believes it has the expertise to match the requirements.

SEO Service Provider

For RAYS and TARANG the goal is to use Organic ON and OFF page techniques to boost the site rankings



Importance of Digital Marketing

The best way to engage your audience is the way of using Social Media in best productive way.

What is Social Media Marketing

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

Today, Social Media has become the most prominent platform to showcase the products and services any business can offer. It is because most of your possible customers are on multiple Social media platforms like Facebook, YouTube, Twitter, Instagram, Whatsapp, LinkedIn etc. Branding on some of these platforms is much cost effective. RAYS and TARANG has dedicated team to manage all social media marketing related requirements.

RAYS and TARANG is a leading web development company having expertise in Facebook marketing, Facebook ads, running campaign on multiple social media platforms, specially based on buyers persona. 

What is E-mail Marketing

"Email has an ability many channels don’t: creating valuable, personal touches – at scale." David Newman

This oldest way of Internet based digital communication. Since long people are using emails for personal as well as official communication. In today’s age when social media is on it’s peak, E-mail communication has also reinvented according to modern market requirements.

E-mail Marketing is the best way to communicate with your audience. The best way to communicate with an audience is to drop a personalized message on E-mail. This could be a Welcome mail when user register on the site, a ‘Thank You’ mail when user does any purchase transaction, a new product launch mail or a Missed Opportunity mail if user left in mid of any purchase transaction without paying leaving the cart. Continuing tough with our customers on every step is very important.

There are many E-mail automation tools have come-up in the market to fulfil business need. If these tools are used strategically in more efficient and appropriate way chances are more of converting a lead into a sale.

RAYS and TARANG has all required knowledgebase that a web development company must have to support your email campaign to run efficiently by targeting the right audience.

Email Marketing Company in Uttarakhand

Sending personalized mail to right person at right time showing right intent needs a research on persona.



Web developers in Uttarakhand

If you have good knowledge, appropriate words to demonstrate, good listeners to listen you then waiting for what

What is Micro Blogging

“If you want to be a writer, you must do two things above all: Read a lot and write a lot” Stephen King

Micro-blogging has now become a trend in the world of Internet. Everyone has some       knowledge on any specific topic that can be shared with others to educate those who really want to acquire the same life skill or learn perhaps the same topic, when someone shares their knowledge on the internet to be read by millions of daily internet users, then it is called Micro-Blogging. This has become the most popular way to share knowledge. It has also become the fastest mode of promotion for any product or service.

RAYS and TARANG is among the best web development companies and has a good team of content writers who can help you in targeting the right audience of your niche to boost your product or services.

What is YouTube Marketing

The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV. PewDiePie

YouTube has now become a very popular and interesting mode for sharing knowledge and ideas, provide solutions to problem and to even educate others. Videos are the most powerful tool of modern day world. We use YouTube for Product branding and personal branding. Our team is well equipped in this area and has expertise for launching and promoting products on YouTube. 

If you want to run your YouTube channel or video ads on YouTube, RAYS and TARANG can guide and support you in achieving your goal.

Web Development Company in Uttarakhand

Apart from Search Engine Optimization, RAYS and TARANG will also help you in your YouTube SEO

Top 10 web development companies Uttarakhand

Setting right target, following right strategy and following right path is the first step towards achieving success

What is Google Ads ,Display Ads and Google Analytics

"In God we trust, all others must bring Data" W. Edwards Deming

Google Ads, formerly known as Google AdWords, is  the paid version of Search Engine Optimization. The purpose of running Ad campaign on Google’s Ad platform is same as the Organic Search Engine Optimization platform. The only difference is here to boost ranking in Google’s Search Engine Result page bidding has to be made on Google Ads platform for selected Key Words on which you want to rank the site. The bidding is based on CPC value of that Key word.

Google Ad is the content based advertising while Display Ads is purely based on visuals like Banner, Image and Text and Videos. The purpose of this type of advertising is to boost brand value and attracting right audience.

Google Analytics is the statistical analysis tool, helps in analyzing site performance on multiple analytical matrix. It helps in following or changing any particular activity to boost site performance.

If you are having required budget and willing to boost brand image and ranking on Google’s ranking, a good web development company like RAYS and TARANG can help you in achieving the targeted goal.

Google loves money!!! 

NOOOOOOOOO!  If your Key Word quality score is good. You can even get lower bid for your Key Word to rank on SERP.  It matters on your content quality and your page ranking. So do not think without organic SEO you can uplift your Ad on SERP. 

RAYS and TARANG Technologies LLP​


Phone : +91 9536415925

E-mail : [email protected]

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